
Creative Social Media and Content solutions for businesses and creators.
I help brands drive awareness, create engaging content, and make an impact online.
Social Media
and Content Specialist.
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BTS Content CreationGot a shoot or event and want an extra hand to help with creative social content? Consider me your right-hand woman! With experience across photo shoots, live events, game days, weddings and more, I can help you maximise your time with talent and deliver ready-to-post social content to support your campaign or event.
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Business Content CreationWith video becoming a priority across social platforms, posting engaging, relevant, and entertaining content is crucial to building a community online. I’ve worked with some of the biggest names in Australia as well as small businesses to create strategy-driven, short-form video content primed for social media.
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UGC & EGC BriefsBy now you’ve probably heard about UGC (User-Generated Content) or even EGC (Employee Generated Content) and the role they play in establishing trust and community building online. With a wealth of copywriting experience, I create easy-to-follow UGC & EGC briefs with exciting social first ideas that can be shot by you or your team.
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Social Media ManagementRunning multiple social media pages is a time consuming and tedious task, especially when you've got a business to run. With 5+ years of social media experience, I can take care of your key social accounts - making sure pages are optimised, content is posted and that you're reaching new customers.
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Social Media Strategy ConsultingConsider me an extension of your marketing team - I can help with overall organic social media strategy, advise on paid campaigns, assist with content ideation and planning, and provide an actionable plan to elevate your social pages.
Services.
Don't know which is right for you? Get in touch!
Testimonials.
Seagulls Laundromat
Natasha, Admin/Marketing
"Our team at Seagulls had the privilege of working with Maddie on some short promotional content for our Toxic Free Dry Cleaning and Laundry business. [We] couldn’t recommend her services higher.
She is fun and easy to work and her video results are outstanding. She found engaging ways to promote our services and portrayed our brand perfectly. Her services have really taken our marketing and social media presence to the next level and we can’t wait to have her back for more content creation!"
Swinburne University
Giorgia, Marketing Manager
"Maddie was the Student Life Marketing & Comms creative lead, designing the most innovative and engaging social media content. Through these awesome content creations, her expert Meta advertising and a few of her pieces going viral, she has been instrumental in growing our Instagram account to over 10k followers (doubling our account following)...
...I'd recommend her to anyone looking for an outstanding content creator and to anyone looking to grow their social media accounts."
About ME.

Madeline is a Social Media & Marketing Specialist turned Freelance Social Media and Content Specialist, amplifying brands through social strategy and creative storytelling.
Since 2020, I've worked across a variety of industries including FMCG, entertainment, education and sport, helping businesses develop a strong digital presence.
I'm passionate about helping brands drive awareness, create engaging content, and make an impact online.
I have a wealth of experience in the social media and marketing space, from managing major social accounts and creating content, to copywriting, paid social campaigns, email marketing and more.
Let's connect and talk social solutions for your business!