Hi, I’m Madeline. I’ve always been curious about what makes people stop, pay attention and share something with a friend.

 

That curiosity turned into a career in social strategy, content strategy and social media marketing. Over the past six years, I’ve worked across agency, in-house and freelance roles, helping brands in sport, FMCG, education and fashion build digital presences people remember.

 

I love blending strategy with creativity. One day that might mean mapping out a content strategy. The next, it’s directing a shoot, shaping creator partnerships or spotting the cultural moments that help a brand feel relevant instead of reactive.

 

Equal parts strategist, storyteller and professional scroller.

 

If you’re building a brand that’s worth asking about, I’d love to be part of the conversation.